Hello, I’m Shayne. I'm a Sr. UX Designer at PlayStation in San Francisco with 12+ years of experience in design. Previously, I was at Amazon in Seattle for 9 years working in Advertising and Prime Gaming. I love using my passion and empathy to create intuitive, accessible, and beautiful experiences that make an impact on businesses and their customers. I have a deep desire to innovate, constantly learn from others, and empower those around me to work towards an inspiring vision that starts with customers.
In my free time, I play games or watch them on Twitch and go on hikes with my Australian Shepherd, Luka.
Resume
Professional Experience
Sr. UX Designer
PlayStation, Sony Interactive Entertainment • San Francisco, CA • Sep 2023 - Present
Sr. UX Designer
Prime Gaming, Amazon • Seattle, WA • Aug 2018 - Aug 2023
Design leader of the Prime Gaming website and primary designer of multiple large-scale, highly impactful customer-first projects across desktop and mobile.
Proactively redesigned the Prime Gaming website and presented my ideas to cross-functional teams which led to multiple strategic roadmap projects.
Designed and launched many customer-facing improvements on the homepage that increased discovery, impressions, clicks, and engagement.
Designed and launched more accessible detail pages that increased clarity, reduced friction, scaled the business, and resulted in a 30%+ conversion rate.
Designed and launched offer detail pages, their first responsive component-based pages, that were used by hundreds of offers for many top games.
Drove and conducted user research.
Mentored multiple designers across levels and teams.
Interactive Designer
Amazon Advertising, Amazon • Seattle, WA • Jul 2014 - Aug 2018
Delivered hundreds of innovative digital ad experiences that engaged customers across Fire tablet, Fire TV, Kindle, Alexa, web, and out-of-home.
Launched playable interactive wake screens as a standard Amazon ad product.
Animated 100+ ads for Fire tablet and the Amazon homepage.
Designed many first-time custom ad experiences using emerging technologies.
Formed an innovation lab focused on 3D, 360° video, gyroscopes, and AR.
Webmaster, Designer & Media Manager
Western Washington University Office of Sustainability • Bellingham, WA • Oct 2010 - Jun 2014
Designed and maintained their main website and three other websites of relating programs, created media plans, managed social media, and designed digital and print promotions as the only in-house designer.
Webmaster & Technical Support
Washington State Paralegal Association • Seattle, WA (Remote) • Nov 2009 - Apr 2014
Managed their website content and social media while providing technical support for its members, groups and internal communications.
Education & Certificates
User Research, Accessibility, UX Writing, UX Fundamentals
School of Visual Concepts • Seattle, WA • 2017 - 2022
Human-Computer Interaction for User Experience Design
MIT Computer Science & Artificial Intelligence Laboratory (CSAIL) • Remote • Certified Jul 2018
Bachelor of Arts, Design, Department of Design
Western Washington University • Bellingham, WA • Graduated Jun 2014
Internet Resource Creation & Management Minor, Department of Computer Science
Web Content Developer Certificate, University Internet Studies Center
Web Design and Development Certificate, University Extended Education Program
Skills
Design Skills
UX, UI, product, web, mobile, tablet, user flows, wireframing, experimenting, concepting, prototyping, design systems, accessibility, user research, usability testing, competitive analysis, guidelines, interactive, visual, animation, motion, gamification, art direction, digital advertising, marketing, branding, strategy, customer obsession
Tools
Figma, Sketch, InVision, Principle, Adobe CC, basic front-end (HTML, CSS, Javascript)
Awards & Activities
#BUILTBYGIRLS Mentor for young women in tech
Inventor on U.S. Patent 10,861,060
Amazon Advertising WOW awards winner for Q2 2017, June 2017, and 3x nominee
Adobe Design Achievement Awards Semifinalist for 5 student projects
Member of Bellingham AIGA student chapter
Western Washington University President’s List 3 times
Mary Davis Gillies Johnston Art Endowment Scholarship
PEO Chapter DI Women's Educational Scholarship