Shayne with her dog Luka with the Seattle Space Needle in the background.

Hello, I’m Shayne. I'm a Sr. UX Designer at PlayStation in San Francisco with 12+ years of experience in design. Previously, I was at Amazon in Seattle for 9 years working in Advertising and Prime Gaming. I love using my passion and empathy to create intuitive, accessible, and beautiful experiences that make an impact on businesses and their customers. I have a deep desire to innovate, constantly learn from others, and empower those around me to work towards an inspiring vision that starts with customers.

In my free time, I play games or watch them on Twitch and go on hikes with my Australian Shepherd, Luka.

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Resume

 

Professional Experience

 

Sr. UX Designer

PlayStation, Sony Interactive Entertainment • San Francisco, CA • Sep 2023 - Present

Sr. UX Designer

Prime Gaming, Amazon • Seattle, WA • Aug 2018 - Aug 2023

  • Design leader of the Prime Gaming website and primary designer of multiple large-scale, highly impactful customer-first projects across desktop and mobile.

    Proactively redesigned the Prime Gaming website and presented my ideas to cross-functional teams which led to multiple strategic roadmap projects.

  • Designed and launched many customer-facing improvements on the homepage that increased discovery, impressions, clicks, and engagement.

  • Designed and launched more accessible detail pages that increased clarity, reduced friction, scaled the business, and resulted in a 30%+ conversion rate.

  • Designed and launched offer detail pages, their first responsive component-based pages, that were used by hundreds of offers for many top games.

  • Drove and conducted user research.

  • Mentored multiple designers across levels and teams.

Interactive Designer

Amazon Advertising, Amazon • Seattle, WA • Jul 2014 - Aug 2018

  • Delivered hundreds of innovative digital ad experiences that engaged customers across Fire tablet, Fire TV, Kindle, Alexa, web, and out-of-home.

  • Launched playable interactive wake screens as a standard Amazon ad product.

  • Animated 100+ ads for Fire tablet and the Amazon homepage.

  • Designed many first-time custom ad experiences using emerging technologies.

  • Formed an innovation lab focused on 3D, 360° video, gyroscopes, and AR.

Webmaster, Designer & Media Manager

Western Washington University Office of Sustainability • Bellingham, WA • Oct 2010 - Jun 2014

  • Designed and maintained their main website and three other websites of relating programs, created media plans, managed social media, and designed digital and print promotions as the only in-house designer.

Webmaster & Technical Support

Washington State Paralegal Association • Seattle, WA (Remote) • Nov 2009 - Apr 2014

  • Managed their website content and social media while providing technical support for its members, groups and internal communications.

 

Education & Certificates

 

User Research, Accessibility, UX Writing, UX Fundamentals

School of Visual Concepts • Seattle, WA • 2017 - 2022

Human-Computer Interaction for User Experience Design

MIT Computer Science & Artificial Intelligence Laboratory (CSAIL) • Remote • Certified Jul 2018

Bachelor of Arts, Design, Department of Design

Western Washington University • Bellingham, WA • Graduated Jun 2014

  • Internet Resource Creation & Management Minor, Department of Computer Science

  • Web Content Developer Certificate, University Internet Studies Center

  • Web Design and Development Certificate, University Extended Education Program

 

Skills

 

Design Skills

UX, UI, product, web, mobile, tablet, user flows, wireframing, experimenting, concepting, prototyping, design systems, accessibility, user research, usability testing, competitive analysis, guidelines, interactive, visual, animation, motion, gamification, art direction, digital advertising, marketing, branding, strategy, customer obsession

Tools

Figma, Sketch, InVision, Principle, Adobe CC, basic front-end (HTML, CSS, Javascript)

 

Awards & Activities

 
  • #BUILTBYGIRLS Mentor for young women in tech

  • Inventor on U.S. Patent 10,861,060

  • Amazon Advertising WOW awards winner for Q2 2017, June 2017, and 3x nominee

  • Adobe Design Achievement Awards Semifinalist for 5 student projects

  • Member of Bellingham AIGA student chapter

  • Western Washington University President’s List 3 times

  • Mary Davis Gillies Johnston Art Endowment Scholarship

  • PEO Chapter DI Women's Educational Scholarship